Brand strategy

The Group is divided into brands, each of which supplies specific clients and markets.

This differentiated approach uses the experience and expertise of the teams to provide services adapted to clients’ specific requirements.

Each brand is headed by a COO responsible for developing that brand within the framework of the strategic options and objectives defined by the Group.

Central functions (negotiating of purchasing conditions, finance, IT, insurance-credit, marketing and in-house communication) are steered by Jacquet Metal Service in close collaboration with specialists from each brand.

  • JACQUET: stainless-steel Quarto plates and nickel alloys
  • Stappert: long stainless-steel products
  • Abraservice : wear-resistant and high-yield steel plates
  • IMS group : carbon, alloy and stainless-steel engineering steels and tool steels